R-A-C-E: Four Compelling Reasons to Participate in Corporate Road Races

runnersIn cities and communities all across America, businesses, corporations and other organizations are given the opportunity to participate in local road races. Most often these races will include a 5K and Fun Run, with an occasional longer distance race. However, because they are designed for corporate participation they will often include unique features not found in typical community races. Yes, there will be the t-shirts, water stops and post-race munchies. But there is often much more such as team competitions, awards for C-suite leaders, and prizes for teams donning the best running outfits. Corporate race events are fun…and they encourage fitness.

Here in Atlanta there are ample opportunities for corporate teams to join the fitness fun. The Kaiser Permanente Corporate Run/Walk is the largest race in Atlanta devoted to corporate participation. Produced by U.S. Olympian Jeff Galloway, the 5K Run/Walk includes a training program, a field of 400 corporate teams and 16,000 runners and walkers, and  concludes with the largest company picnic this side of the Chattahoochee.

Not your average  winners' ribbons

Not your average winners’ ribbons

The Button Down Dash, sponsored by the Gwinnett Chamber of Commerce, is a more intimate event designed to bring the Gwinnett business community together, support local nonprofit organizations, and enhance the health of the community. In addition to the 5K Run/Walk, the Button Down Dash includes a Fun Run, 10K and the ever popular Diaper Dash where fit mammas and poppas race while pushing their children in strollers. Instead of the typical race medal, plaques and trophies, the winners take home a coveted gold briefcase or the sought-after neckties presented to each finisher, (in addition, of course, to the t-shirt).

Wherever these races are held, the race organizers will encourage corporate teams to participate, touting the benefits of participation. What are those benefits? Below, are just four of the benefits of participating. Read more of this post

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How to Add FUN to Your Employee Wellness

FunStudies have found employees are more likely to engage in wellness when participation has an element of fun. Therefore, how can Wellness Coordinators generate smiles with their wellness initiatives? The good news is that many others have found the answer and we can glean from their creativity.

I’ve heard the complaints. You’ve heard them too.  “I’m not getting the flu shot; I hate needles.” Or “Schedule a physical? No way, I’m fine.” “This is only about saving the company money.” But when a measure of entertainment is added to the wellness programming, participation increases.

Volkswagen Did It

Taking a stairway can be good for health and be fun. Volkswagen desired to increase the use of their stairway which was located adjacent to an escalator. While many organizations have experienced success in encouraging the use of stairways by making the stairway attractive with bright colors or murals, Volkswagen went a $50,000 step further when they Read more of this post

How to Avoid the Scarlet Letter in Your Employee Wellness Program

scarletLetterHester Prynne struggled with the open shame and guilt of sin—much like many employees today who are forced to endure the shame placed upon them by well-meaning employee wellness programs.

The name Hester Prynne may not ring the bell of our memory, but many of us remember what she was forced to bear. Hester is the key character in Nathaniel Hawthorne’s Scarlet Letter. She gives birth to a daughter, revealing her affair.  Upon being found guilty of adultery in 17th Century Puritan Boston, she is forced to wear the scarlet letter “A” on her dress as a sign of shame.

With employee wellness booming across America, we are seeing some effective initiatives and some flops. Mixed within both spectrums of the attempts at employee wellness success, is the unintended consequence of employee shame. “Laura” is a modern-day Hester Prynne. Read more of this post